Prasanta Das

Site icon
Menu
Download CV

Objective

Dynamic and results-oriented Area Business Head with extensive experience leading operations in diverse markets such as India, Bangladesh, Morocco, Algeria, Tunisia, and French West Africa. Demonstrates a strong track record of delivering substantial business growth with high margins, underpinned by innovative strategies and effective people engagement. Seeking to leverage expertise in strategic planning, team leadership, and innovative business solutions to drive sustainable growth and market expansion.

Sun Pharma, Casablanca, Morocco

Area Business Head | March 2017 - Present

  • Spearheaded the strategic vision for the business across Morocco, Algeria, Tunisia, and French West Africa, driving sustainable business volumes with high margins through innovative approaches and strategic differentiation.
  • Achieved significant business growth in Morocco, increasing revenue from $13.6 million to $32 million within five years through the introduction of innovative products and market strategies.
  • Fostered an innovative culture within the team, encouraging creative problem-solving and the implementation of cutting-edge strategies to enhance competitive advantage and market presence.
  • Led the development of a sustainable customer engagement model with French societies and the Ministry of Health (MOH) focused on skill-building, enhancing local engagement and support.
  • Initiated a tech transfer model with third-party (3P) collaborations as a solution to local manufacturing challenges, facilitating delayed investment and strengthening local industry capabilities.

Sun Pharma, Dhaka, Bangladesh

Country Head | June 2006 - February 2017

  • Orchestrated a monumental business growth of 2000% in Bangladesh over 11 years, growing revenue from $1 million to $21 million, through innovative market entry strategies and robust team leadership.
  • Conducted groundbreaking projects on institutional voids in emerging market economies, including prostate cancer detection camps in Morocco, leveraging innovation for social impact and brand presence.
  • Cultivated a leadership pipeline within the organization by identifying and grooming prospective team members, ensuring a robust succession plan and continuous innovation in leadership and strategic direction.

Sun Pharma, Kolkata, India

Zonal Sales Manager | August 2002 - June 2007

  • Developed and implemented a new sales strategy targeting rural doctors, leading to a 20% increase in sales in that segment in India.

  • Identified an under-served therapeutic area and partnered with R&D to develop a custom product offering, increasing sales by 10% in the zone.

  • Implemented a coaching program for sales representatives, leading to a 30% improvement in average individual sales performance in India.

  • Introduced a team-based incentive program, enhancing collaboration and achieving a 12% overall sales growth.

  • Spearheaded a zone-wide employee engagement initiative, resulting in a 15% reduction in employee turnover.
    Developed a talent development program, promoting 4 team members to higher positions within the company.

Sun Pharma, Siliguri, West Bengal

First Line Manager | May 1993 - May 1996

  • Developed and implemented a localized marketing campaign for rural communities around Siliguri, leading to a 15% increase in sales in that region.
  • Introduced a process optimization initiative within your team, resulting in a 10% reduction in production downtime and increased unit output.
  • Identified an unmet need for a specific medication in the Siliguri region and proposed its inclusion in Sun Pharma's product portfolio, contributing to market expansion and revenue growth.
  • Implemented a language training program for your team to better serve the diverse population of Siliguri, fostering cultural understanding and improving customer service.
  • Established a mentorship program connecting experienced team members with newcomers, leading to faster onboarding and higher job satisfaction.
  • Spearheaded a community service initiative in partnership with a local hospital, enhancing team morale and building positive brand perception in the community.
  • Recognized and rewarded individual and team achievements, motivating your team to consistently exceed targets. and revenue growth.